Kirt Blackwood

Info

Live Mas Grand Reveal


Client: Taco Bell
Agency: Little Cinema
Roles: Graphic Design, 2D Animation
 
For Taco Bell’s 2024 Super Bowl party, they had big plans to unveil exciting new additions to their menu. I had the pleasure of visualizing this grand reveal—in all its retro glory.

Much like the greatness of a crunchwrap, the flavor is in the layers. I wanted a motion system driven by its layers—revealing its contents with subtle movements, hightened by reverberating visual effects.

Motion system samples below
Thinking about a crunchwrap’s many layers, I wanted its hexagonal representation to “reveal” its contents in a gridded style.
The kinectic energy of each move created “after image” ripples toward the viewer.
The final content reveal was also driven by the same blur as the shape movement.